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About Us

Retail warehouse full of shelves with goods: Electric Forklift Truck operator lifting pallet with cardboard box on a shelf. Working in logistics storehouse product logistics and delivery center.

Our Story

American Motive Products was founded in Green Bay, Wisconsin to meet the demands of the quickly changing motive power industry. With the technology for motive power improving each day and many organizations putting an increased focus on sustainability, there has been a rapid charge towards newer, cleaner power sources. American Motive Products, AMP, was founded by a team of industry experts with over 100 years of collective experience in 2022 to serve these needs.

What drives us

Our mission is to provide sustainable, innovative, high quality motive power products and services to the benefit of both our valued customers and the environment.

Close up of operator driving electric forklift.
Electric forklift transporting a pallet in a greenhouse.

Our Vision

To become the most trusted and environmentally responsible motive power provider in the markets we serve. 

Our Core Values

ACCOUNTABILITY

You can count on us to be honest and dependable.

MEANINGFUL WORK

We’re here to help keep the supply chain moving in an environmentally responsible way.

PROMISE TO OUR CUSTOMERS

We are committed to building the best long-term solutions for our customers and communities.