AMP is an entrusted partner to manufacturers, distributors and retailers who utilize forklifts and other industrial equipment, providing the power solutions they need to keep goods moving seamlessly across the nation.
Our Story
American Motive Products, known as AMP, emerged from the heartland of the United States in Green Bay, Wisconsin. The formation of AMP was more than just a response to the sweeping changes in the stored energy industry; AMP was born as a tribute to American determination, ingenuity, and integrity. At a time when the nation was yearning for companies that epitomized national pride and resilience, the founders of AMP saw an opportunity to forge a path that intertwined innovation with American values. With over a century of combined expertise, the founding team set out not merely to create motive power products and provide the necessary support services, but to craft a narrative of American excellence. AMP’s journey is one of championing American heritage, where every power solution is a testament to its dedication to making things better.
What drives us
Our mission is to empower our employees to do the right thing for our customers, delivering state-of-the-art stored energy solutions tailored for their specific applications. We’re obsessed with taking care of our customers, providing reliable support and matching their needs with cutting-edge advancements in technology. We’re driven by a singular focus on delivering exceptional care and value to our customers, ensuring their success every step of the way.
Our Vision
To be our customers’ most trusted and innovative stored energy solutions partner, empowering their businesses to thrive with solutions tailored to their specific needs.
Our Core Values
ACCOUNTABILITY TO OUR CUSTOMERS
We are relentlessly committed to keeping our promises. “Do what you say, say what you mean” is more than a mantra; it’s the foundation of how we build trust with our partners.
MEANINGFUL INNOVATION
We passionately develop solutions that harness the latest technology to provide real benefits, ensuring our power solutions meet specific customer applications with precision and purpose.
PARTNERSHIP BUILT ON INTEGRITY
Trust and integrity are at the core of everything we do. From our employees to our customers, we ensure every action we take reflects our commitment to doing the right thing.
Corporate Responsibility
At AMP, we take our role as a corporate citizen seriously. At our core, we believe in doing what’s right—not just for our customers but for the communities we serve. We are dedicated to fostering a culture of responsibility that supports our employees, customers, and communities. Together, we’re not just keeping things running; we’re powering progress with a foundation of trust and innovation.